International Print Day is today – the grassroots campaign was created to promote print as an environmentally and socially responsible way of communicating.
Print Day has 4 main aims:
- Dispel the myths about print
- Prove print is a viable, advantageous, and powerful mode of communication
- Advocate print as intrinsic to human nature; evoking emotions and providing a tactile experience
- Promote the coupling of print with digital communications to provide a truly integrated approach that allows information to be accessed both with and without a device
Myths About Print
Printing is actually considerably more sustainable and environmentally-friendly than people initially assume. Far from ‘killing trees’, paper is made from completely renewable resources and produced with over 60% recycled materials. For every tree that’s harvested for paper production, another 3 are planted, meaning that printing is actually helping to grow our forests rather than depleting them.
Consuming information on printed formats is also incredibly eco-friendly; paper doesn’t require any energy to read other than a lightbulb if it’s dark, while information on a screen requires data servers and power for the individual device whenever you want to read.
Advantages of Print
As well as being remarkably eco-friendly, print has a wide range of advantages that range from ease of use through to flexibility. Once an item is printed, it is ready for consumption without needing to ensure that items are charged or programmes are compatible with various systems. It can be read anywhere, and even dropped without causing any real damage. It’s this versatility that made it such a popular medium, and why print books seeing a resurgence and outsold eBooks last year.
Taking notes, sharing copies, and ‘backing up’ information are all simpler and easier with print copies, which is why so many businesses still maintain print files in addition to items on the server or in the cloud.
We invite all of our clients and visitors to celebrate International Print Day with us.