Although many people are complaining about the arrival of Christmas advertising and other festivities before December has even hit, it’s very important for small businesses around the world to start taking Christmas seriously in the run up to the 25th. Like it or not, Christmas is coming! Whether you sell handmade jewellery online, or you’re a freelancer to lots of different clients, here are some tips to help you prepare for Christmas:
Consider Supply and Demand
If Christmas is your busiest period, you’ll need to think about how you’re going to meet the high demand. Ask yourself:
- Do I have enough time?
- Do I have enough stock?
- Do I have enough staff?
- Do I have enough marketing?
It’s vital that you have the resources you need to keep your customers happy, so plan ahead. And don’t forgot; a lot of people will want to take time off over Christmas, so you might need to hire some temporary employees to cover.
Think About Your Marketing Strategies
Give your business a boost with a well thought out marketing strategy that makes the most of the festive theme. Consider your goals be and try to think outside the box and test new approaches. Here are some ideas:
- Update your website
- Send out a newsletter
- Give away discounts
- Give your packaging a festive makeover
- Schedule your social media posts before you take time off
- Write a festive blog post
- Offer a gift-wrapping service for free
Christmas can be quite stressful for many people; the shops are hectic, money is tight and lots of organisation is required. For that reason, you should check in on your employees and try to keep their spirits bright as much as possible. Send your clients Christmas cards and think about getting some sweet treats (mince pies) for your staff. Overall, just try and stay positive!
With our advice and some hard work and organisation, you should be fully prepared to enjoy a fantastic Christmas. Good luck!