How Do You Come Up With a Great Business Idea?

business

Being in business can be like being at the base of the mountain. In order to climb the mountain, you need to keep moving upwards. However sometimes that climb can be difficult, and at other times, there’s easier places to reach.

The fact is, in order to be a successful business, you need to evolve, change, and develop new ideas to keep your business growing and being innovative. If you want something to happen, you must make it happen. This requires effort and the fact remains that many don’t bother or even attempt to be innovative-so huge amount of opportunity for your business! Success comes from hard work, and any stories you may hear about landing huge new business can be true but are often fictional.

Successful businesses are often set apart from others by placing emphasis on developing and embracing new ideas, by focusing on their strengths and talents and seeing how these can enhance their customers experience of their product or services for the better.

However, you need to ensure that the culture of your business is such that it embraces new ideas and that it fits your brand and the current processes you have.

How do you get a great business idea though?

Often a great idea is two previously unrelated ideas pulled together in such a unique way. They’re not the “Eureka” moment that people often think and so often these do not appear from no where and have often taken a considerable amount of time and effort to develop. If an idea is so ground-breaking, it can take months to even formulate into the basis of an idea.

For the teams in your business to develop these great ideas, you need to ensure a culture of great communications, and an environment of creativity to induce multiply lines of thought for them to be harvested and then reconsidered as to whether they will work.

Innovation can then surface and be worked through as to whether they will really create added value to your customers experience of your business.

If you do have a “Eureka” moment, don’t discount it and it can happen, but allow it to develop with considerable thought. It’s a sad fact of great ideas, that they are often discounted too quickly without allowing the time for them to be nurtured.

So why not sit with your teams now and get the ideas flowing and see if they connect? You never know, something inspirational may happen!

Millennials Love of Print

Millennials, those commonly born between 1980-2000, are the generation that has grown up with the digital transformation. It’s believed they always have their heads in their smartphones or their laptops and are so dependent on digital technology, it was felt that they no longer needed printers or the ability to print anything.

By 2030, millennials will make up 75% of the workforce, so understanding their needs and the way they work is paramount in understanding trends.

The common myth that they adore technology is simply not true. It is true that they want a 24/7 service, when they want it, how they want it. However, through research in recent years, what has become apparent is their adoration for printing. This is not just a retro, nostalgic fashion, Millennials believe that the printed word is easier to absorb. They want technology to work with printing to deliver that immediate demand of information they crave.

An article called Millennials, an emerging consumer powerhouse, in 2016, identified that Millennials ignored digital advertising and paid greater attention to print advertising and direct mail. TRU-a division of TNS research of Global green/sustainability in 2011, explored this in research with millennials and it identified that 88% of those questioned, perceived printed documents as more official, whilst 82% trusted the printed word far more than receiving it on screen.

When Quocirca conducted some research on the same subject, it discovered that millennials valued traditional print and heavily relied on photocopiers and printers. It appears printed documents evoke an emotional response too where 87% of those questioned in the TRU report said they would prefer a birthday card than an email. Plus, it could be suggested that the physicality of the printed word offers them an escape from laptop, computer and smartphones.

Millennials feel printed documents are more trusted than digital sources, however, that’s not to say that they are not demanding in what they expect from printers. They want their print fleet to be strategic and offer solutions beyond just a printer encapsulating Managed IT Services, cloud and network security, web to print, printing on demand.

Research discovered:

55% expected an increase in mobile printing.

69% said important documents should be printed.

63% believed printed documents were more durable than digital methods.

Whilst many believed that printed documents would become a thing of the past, it appears this is not the case for our Millennials. When Print Media Centr analysed this, speaking with 200 IT decision making millennials aged between 18-35, 77% said print would still be important in 2025.

Therefore, managed print solutions, which offers more integrated capabilities will have to evolve and fill the gap between IT and office printers. Print has such a strong presence in this future generation. As they search to maximise efficiency and productivity, so will managed print need to facilitate that need.

How Can a Small Business Manage Outgoings?

As a small business owner you want to see your profits increase, but in order to successfully achieve this goal you will need to keep an eye on your finances and know how to effectively manage your business outgoings.

Start by identifying your largest outgoings and areas where you could make some substantial savings such as production, marketing or administration costs.

Once you have identified the key areas you need to focus on, you can then begin to effectively manage your business outgoings, using the tactics we have suggested below. However, it is important to ensure that all new processes are easily maintainable and adhere to your company’s values.

The next step will be communicating your new business outgoings management plan to your workforce. This will ensure that they are all aware of your objectives and ready to help put these plans into action.

Read on for some simple tactics your business could adapt to help effectively manage your outgoings…

Employees – Involve your employees as much as possible, so that they are all aware of your company’s largest sources of revenue and outgoings. Try to get them involved in decision making to help them learn how to effectively manage their own costs. The majority of employees want to be involved and will want to help their company to succeed. By keeping your staff in the loop you may even find that they suggest better strategies or more cost effective solutions for your business.

Printing costsManaged Print Services can help your business to reduce its printing costs. This is achieved by creating a bespoke strategy that will ensure costs remain as low as possible, without compromising on efficiency, and can also help to improve the quality of your printing.
As part of an improved print strategy, managed print services will also optimise your printing infrastructure, which will help to save your company money and improve productivity.

Energy bills – Being more energy efficient will not only help you to save money, but it also has the added bonus of helping the planet too. Try to encourage the whole office to get involved and help to make a difference. Ensure that all computers are shut down at night and all lights are switched off.

5 Benefits of Walking to Work

Walking to work has a number of benefits. It will encourage a healthier lifestyle by adding exercise into your daily routine and it can help to improve your mood and your overall wellbeing. Not only will you personally see the benefits of walking to work, but you will also be helping the environment by reducing traffic and emissions on the roads. Read on to learn more about the benefits of walking to work and why you should give it a go…!

 

  1. Physical Fitness Benefits

When done correctly, walking can be a great way to burn calories, lose weight and improve your physical fitness. Try to walk at a pace that will raise your heart rate and increase your breathing. By doing this form of cardio exercise regularly, you will become fitter and see a real difference in time it takes you to walk the same distance.

  1. Health Benefits

Walking can also help reduce your risk of serious health conditions such as high blood pressure and diabetes. It is an excellent form of exercise for your heart and lungs and it will also help to strengthen your muscles. Walking is also a low-impact exercise, so it shouldn’t cause you any injuries, as long as you take care.

  1. Mental Health Benefits

Research has shown that walking, along with other exercise and fitness activities are good for our mental health. This is because physical activities help our brains to release chemicals called endorphins, which help to boost our mood. Walking can also encourage you to become more mindful of your surroundings and improve your overall wellbeing.

  1. Cost Saving Benefits

Walking to work can save you money because it is FREE! You won’t have the monthly costs of running a car or using public transport and it could even lead to cancelling your gym membership!

  1. Environmental Benefits

You can reduce your carbon footprint massively by walking to work. Driving a car is bad for the environment and whilst sharing public transport is a help, all of these vehicles still emit carbon dioxide into the atmosphere. Walking is the greenest way to travel!

 

If walking to work isn’t an option because you live too far away, you could try parking your car further away from your office or having a walk on your a lunch break.

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