How Do You Come Up With a Great Business Idea?

Being in business can be like being at the base of the mountain. In order to climb the mountain, you need to keep moving upwards. However sometimes that climb can be difficult, and at other times, there’s easier places to reach.

The fact is, in order to be a successful business, you need to evolve, change, and develop new ideas to keep your business growing and being innovative. If you want something to happen, you must make it happen. This requires effort and the fact remains that many don’t bother or even attempt to be innovative-so huge amount of opportunity for your business! Success comes from hard work, and any stories you may hear about landing huge new business can be true but are often fictional.

Successful businesses are often set apart from others by placing emphasis on developing and embracing new ideas, by focusing on their strengths and talents and seeing how these can enhance their customers experience of their product or services for the better.

However, you need to ensure that the culture of your business is such that it embraces new ideas and that it fits your brand and the current processes you have.

How do you get a great business idea though?

Often a great idea is two previously unrelated ideas pulled together in such a unique way. They’re not the “Eureka” moment that people often think and so often these do not appear from no where and have often taken a considerable amount of time and effort to develop. If an idea is so ground-breaking, it can take months to even formulate into the basis of an idea.

For the teams in your business to develop these great ideas, you need to ensure a culture of great communications, and an environment of creativity to induce multiply lines of thought for them to be harvested and then reconsidered as to whether they will work.

Innovation can then surface and be worked through as to whether they will really create added value to your customers experience of your business.

If you do have a “Eureka” moment, don’t discount it and it can happen, but allow it to develop with considerable thought. It’s a sad fact of great ideas, that they are often discounted too quickly without allowing the time for them to be nurtured.

So why not sit with your teams now and get the ideas flowing and see if they connect? You never know, something inspirational may happen!

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This post was written by Anwen Haynes

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