What Do People Prefer, Print or Digital?


This has been an ongoing debate for over a decade, the efficiencies of digital versus print. So many articles, studies, reports have repeatedly either championed the age of digital, or the need to retain print. Reviews of ROI, costs and other KPIs have all looked at print.

In fact, two things have been ignored: the need for both to live in harmony for smarter business efficiency and what people prefer.

Recently a survey commissioned by Two Sides spoke to 1,000 UK consumers about their preference for reading in print or on digital. The survey looked at what people considered as trusted digital sources, along with looking at whether people wanted to choose how they received communications.

These are the results:

·     78% people preferred reading in printed magazines

·     73% preferred books in printed versions

Other parts of the survey looked at how security on line and information on line is regarded:

·     71% were concerned about their security and privacy-the implication being they were concerned about being hacked.

·     76% believed that news on line has now a worrying trend of being fake

·     78% do not even look at on line ads and try to avoid or block them

·     69% found on line ads annoying

This is not just a UK trend. 9 other countries were also surveyed with a total of 10, 700 respond ants and results from those countries mirrors the UK’s response.

·     85% of French respondents preferred to read a book in printed format.

·     71% Americans read news from a printed newspaper as they believed it gave them greater knowledge of the story.

Mode’s conclusion is that whilst the digital age is very much upon us and initially all the indicators were that paper was out people still want hard printed content, therefore the two mediums working together, can be the only solution for all businesses in their strategies.

What’s the Best Type of Paper for Your Business Requirements?


Believe it or not, just like the quality of your goods and service, the type of paper you choose to use as a business is also incredibly important. First impressions are a big deal and if you’re sending printed documents to potential clients, you need to make sure they are presented correctly. After all, there’s no point putting in a lot of time and effort into the content if the paper is not right. Here is some advice regarding the type of paper you should opt for, according to the job requirements.

Copier Paper

The type of paper you invest in largely depends on what it’s going to be used for. For example, if you’re printing a high volume of documents each day, you’ll want to be as economical as possible, otherwise your printing costs will quickly add up. Copier paper is an excellent alternative to laser, photo or inkjet paper if your documents don’t need to be particularly high quality.

Laser Paper

Out of all the different printer paper types, laser paper is the thickest. As the name suggests, it is designed specifically to be used in a laser printer and produces superior quality documents. Although a little more expensive than regular printer paper, laser paper gives you an elegant finish, which is ideal for documents that will face the public or your clients.

Recycled Paper

For many companies, there is a strong focus on being environmentally friendly and reducing their carbon footprint. One great way to becoming more green is to use recycled paper. It can be used in any type of printer and is almost as white as normal, non-recycled paper. This is a great choice for commonplace printing of in-house documents.

Inkjet Paper

If you have an inkjet printer, you’ll know that you need more absorbent paper so that the ink dries quickly and doesn’t smudge. This is because inkjet printers spray the liquid ink onto the page at a rapid rate and therefore require special inkjet paper.

Photo Paper

If you’re hoping for high quality, glossy results, you should invest in some specialist photo paper. This is available with a variety of finishes, such as silk or matt for a classy look or gloss for images.

All in all, you shouldn’t misjudge the significance of the appearance and finish of your company’s printed brochures, flyers or other documents. If you are still unsure what type of paper is most suited to your project, feel free to get in touch with any questions.


What Should SMEs Do? Buy or Lease Their Managed Print Solutions?


SMEs always must consider the financial burden of the essential equipment they need for their business, and print solutions are one of the most important necessities for the smooth running of operations.

Aside from the initial capital of the machines needed, there is the maintenance and servicing and purchasing.  This can stretch operational budgets beyond feasible limits.

Leasing machines is therefore financially attractive for SMEs alleviating the burden of up front capital.

Mode reviewed the benefits for SMEs leasing their print solutions:

Financial Advantages

Capital is always an issue for small businesses, as it is rare that there are disposable financial resources to purchase print solutions. Avoiding large purchases like this, keep essential capital available for other significant business needs. Also purchasing this equipment, inevitably depreciates over time, therefore it is of no added value for your business to own these assets.

Budget Advantages

Paying out large sums of capital does not make any sense for SMEs. However, spreading the cost in manageable sums through a lease agreement can help with budgetary requirements. There is the flexibility of having the equipment you need immediately for your business whilst not having the huge financial outlay.

Technology Advances

It is a common fact that this type of IT/Print solutions depreciates faster than most of a business’s assets. Leasing the equipment, you need gives your business the freedom for up to date equipment. This allows you to take advantage of technological advances as leasing offers you the flexibility to update when new equipment becomes available, or as your business needs change, or as you grow, so too can your equipment match your needs.

The Pitfalls

Mode has seen too many times, businesses becoming disillusioned by their print supplier. You do need to check who the finance is with-typically a 3rd Party, also, ensure that all your supplies and servicing are with the company you have initially signed with. Leasing needs to be easiest solution for you.


If you’d like to talk to Mode about our unique product Simple, where you will only ever deal with Mode for all your equipment, financing, servicing and supplies, then do contact us today.


Mode Sponsors Hares Youth FC

Mode Print Solutions is once again adding its support to grass roots community projects right on their doorstep.

Hares Youth FC, one of the most ambitious youth football clubs in Hertfordshire, has become the latest local organisation to benefit from Mode’s generosity.  Originally formed in 2000, Hares Youth FC has seen its fair share of trials and tribulations, but is now back on its feet, with a total of 9 teams competing in local leagues in the 2017/18 season, as well as its own academy.  As if that wasn’t enough, Hares also commit to a series of very successful school holiday clubs for the benefit of children in Hertfordshire.

Mode has kindly contributed the kits for one of the Under 11 teams, and fortunes seem to be turning around.  The team bearing Mode’s name has in fact chalked up a total of 12 goals in the last 2 weeks!  2017/18 looks like it’s shaping up to be another successful season for Hares Youth FC, thanks in part to Mode Print Solutions.

MODE Supports Together for Short Lives

49, 000 children and young people are living in the UK with conditions that are life-limiting or life-threatening. Together for Short Lives is a fantastic charity which MODE proudly supports because of the amazing care and support that they provide to these children and their families. Recently the charity produced an Impact report for 2016-2017, summarising how much money has been made and how it has been spent. Mode is proud that we feature on the page as one of their supporters as we have had a long standing relationship with this fabulous charity, one which we will continue into the future.”

GDPR? Metadata? Mode Makes It Simple

Do you ever wonder why complicated words and acronyms are used to explain new laws and processes?  Things could be explained so simply without the use of complex words, and in the particularly grey and challenging era we are entering with GDPR, it is necessary to clear the fog and try and make thing as simple as possible!

Does anyone really understand Metadata or GDPR?

GDPR is becoming a real enforceable law on the fast approaching 25th May 2018. Every business needs to be ready!

What does Metadata mean?

Metadata is “data that provides information about other data”. Put simply, from metadata, you can understand what data you hold as a business and the way it is used within your organisation. Metadata also makes it easier to gain access to individual records held within larger databases.

Therefore, databases cannot be managed or analysed without metadata. That’s why this will be essential for GDPR in May.

How will metadata aid your processes with GDPR?

GDPR is aimed at focusing business attention on how data is stored; who has access to that; how secure your sensitive data is; and having the correct processes in place should there be a data breach or a request to eliminate someone’s data.

Therefore, metadata will be of paramount importance in this new process of GDPR. In light of this, you should consider the following points:

  • Consent: Consent of use of someone’s data is the highest priority for GDPR and metadata will allow you to administer consent for privacy-sensitive data.
  • Data breach: If any of your data becomes compromised, metadata will enable you to see how the file was created; on which date; the name of the hacked filed; and when the breach took place. This information will then need to be used to notify your data protection supervisory authority immediately!
  • Data protection officer: For larger organisations, there will be a need to appoint a data protection officer. Metadata will be that officer’s greatest assets in ensuring that the correct measures and processes are in place to protect personal data.
  • Privacy is king: Your business will need to ensure that it has taken all necessary precautions and has all the correct procedural measures in place. Metadata will allow you to ensure that all technical measures required are performed in the correct way.
  • You own your own data: GDPR gives greater control to the owners of personal data. Their privacy rights have been greatly improved. However, this does mean that businesses (or data processors) will have to react quickly to any request for access to personal data. Metadata will be essential in giving organisations fast access to this information.
  • Data processes: You will need to process data properly and securely and be able to demonstrate your processes should you need to. Without metadata, it could make this task exceedingly difficult, so you will need to ensure that it is easily accessible when required.
  • PIA: PIA stands for Privacy Impact Assessments and your business may need to do this. This will help identify the privacy risks within your organisations. This will be asked for when it is believed that there is a privacy risk, however it would be prudent to perform one to identify where potential risks may be.

GDPR is undeniably complex and confusing. Compliance is mandatory and your business will need to ensure that you have a knowledgably officer that will help see you through the confusion.

Paper is Environmentally Friendly!

The paper industry has sustained consistent criticism over recent years that its practises are imperilling the environment by destroying forests to boost profits! This accusation that making paper is a danger to the environment has become increasingly loud, particularly as society has become more digitised.

On the other hand, the paper industry has a strong counter argument: Its practises are environmentally sound and it boosts a commitment to sustainable forestry. This is an argument promoted by paper and print advocacy group, Two Sides, which ran an advertising campaign in 2015 that featured in the National Press promoting the sustainability of paper and print.

Key messages of their campaign were that Europe recycles 72% of paper consumed and European forests have increased in size by 30% since 1950. Two Sides also actively encourages people to go and visit their paper mill and see the day-to-day workings.

Print Week recently visited a paper mill owned by UPM in the Bavarian Town of Augsburg and discovered that much of Germany’s forestry (which covers around a third of the country) is certified to certain ecological and socio-economic standards, a level of accreditation that UPM demands from all its supply partners.

There is also a strong commitment within the industry to boost a variety of trees, allowing the forest ecosystem to adapt to environmental change, such as changes to climate. Furthermore, paper companies are persistent in ensuring that the suppliers they use are committed to recycling, with many ensuring that there are best practises in sustainable forestry and wood sourcing.

Mode Chosen as an Ideal Business Model for GCSE Business Revision

A leading GCSE resources company, Murphy Resources, recently got in touch with Mode. They had identified us as an ideal business model for test questions on operations and management.

As Mode discusses a broad range of topics on our website including the environment, efficiency in Print Management and politics, to name but a few, Murphy Resources decided that we were an excellent example to shape economic questions around.

One of the papers challenges the student to consider the cost of raw materials after Brexit within the print industry and the impact on clients. The other paper defines our business model and asks students to answer questions on the challenges of managing a business through economic changes and the strategy that should be adopted.

Mode are delighted to be part of our future generations and shaping potential future business leaders.

Your Guide to Digital Success

Larger companies have always been regarded as having the competitive edge in being able to respond quickly to changing markets. However, due to technological advances, smaller companies are being given the opportunities to gain a foothold in markets that were previously unobtainable.

The Cloud, for instance, is accessible to all, flexible and has no upfront financial commitment. It is ideal for any business and allows you to explore new markets. There are no costly software updates, and it even has built in security, allowing mobility for businesses, reduction of office space required and accessibility on not only PC’s, but laptops and tablets and smartphones. This is allowing smaller enterprises to have access to better, faster and more productive technology with intelligent digital platforms.

The pressure is on for businesses to keep up with the emerging technologies and many are not utilising all the opportunities available to them. The lack of knowledge is one of the biggest barriers to achieving digital transformation.

Mode offers its top 10 tips for businesses to gain the tools it needs to help generate growth and allow smaller enterprises to build a framework to embrace digital change and drive higher results:

  1. Build digitisation into your business plan: What do you want your business to achieve? What tools do you need to help you do this? If you want to develop your customer relationships and build leads, you may want to consider a CRM system (Customer Relationship Management System). However, you must consider the new GDPR Regulation from the EU and consider ways you will need to protect that information.
  2. Let your customers dictate your communication: How do your customers like to be communicated? Email, phone, website? Which type of communications do they best respond to? Having this information will help you prioritise your digital tools and needs.
  3. Gather data from your customers: Are you able to place clever analytics behind your website to follow your customers browsing journey? This will help you gain valuable insight into your current customer/potential customer base.
  4. The Cloud: Cloud storage is a fabulous solution. It is cost-effective and accessible from any device. Also, if your business comes through your website, perhaps consider a cloud-based platform which brings together a wide range of innovative software and applications from ecommerce payment to shipping tools.
  5. How can your communications work harder for you: Being personal with your customers is vital to the success of your marketing communications. Once you have collected your customer data digitally and managed it effectively, you have the potential to deliver highly personalised, relevant communications.
  6. Be a Beta Trialist: Often vendors are on the lookout for businesses to trial a software platform. This may be an excellent introduction to new working practises.
  7. Consider the type of work force you want to develop: Do you have mobile workers, or would you consider flexible working? If so, you need to ensure that they all have the same tools and software as each other. Also ensure that any physical post is turned into email so that all can receive messages securely.
  8. Consider your infrastructure: There is no point investing in digital tools if you have an inadequate infrastructure underneath. Ensure that your broadband width is sufficient to support your technological systems. You may need to consider a different provider with a faster service, and you may even obtain a better tariff!
  9. Consider competitors: Try and obtain valuable information on how other businesses in your field may use digitalisation for better integrated working practises.
  10. Consider how it all works: Isolated apps/tools/systems that don’t talk or work together only add frustration to your work force. One of the benefits of digitalisation is it provides an integrated approach to your work process. Ensure you speak to your managed service providers so that everything is joined up.

Contact Mode today to discuss your digital needs and how we can help your business obtain a managed print service that is fully integrated into your working practises.

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